BRANCH IMPACT — VALUE VS CUSTOMER EXPERIENCE
CONSEQUENCE MAP
THE REGRET TEST
What would have to go wrong?
DECISION QUALITY
40%
Financial
Financial
25%
Customer
Customer
20% + 15%
Operations + Risk
Operations + Risk
Before you decide, see what the decision changes. Explore trade-offs, second-order effects and the point where a good decision becomes a bad one.
Visible assumptions
Demand sensitivity: 0.70
Service sensitivity: 0.55
Satisfaction penalty: 0.08 / extra service minute
Scenario estimates, not forecasts.