POWER BI · MYSQL · EXCEL · POWER QUERY · DAX

Customer Retention Intelligence

Churn, Behaviour & Revenue Risk Analytics · Portfolio Project
Customers
Churn Rate
Lost Annual Value
High + Critical Risk
Revenue At Risk

Churn by Risk Band

Cancellation Reasons

CENTRAL QUESTION
What happens before a customer leaves?

Usage declineSupport frictionPayment failureInactivity

Churn Rate by Tenure

Retention Scenario

Explore how much current high/critical-risk revenue could be protected under a simple intervention scenario.

Intervention Effectiveness
Scenario Revenue Protected

Scenario only — not a forecast or machine-learning prediction.